Price Test Without Panic
Pilot a three percent nudge on ten percent of traffic for seven days, gated by refund rate and cart conversion thresholds. Announce the guardrails upfront so nobody fears runaway effects. Track contribution margin, not vanity revenue. If lift appears, pair it with a value message emphasizing outcomes customers already report. If results stall, roll back gracefully, document learnings, and try packaging changes rather than chasing a perfect number.